Our Philosophy
PRIMO Chocolate Bali is a small manufacturer of high-quality, single-origin chocolate headquartered in Bali, Indonesia. PRIMO, which was founded in 2008, takes pride in its capacity to control every phase of manufacturing, from the source of cocoa beans to the finished product, assuring our clients receive the finest quality. We collaborate closely with farmers collective and build partnerships in which confidence is essential, where Fair and direct trade is the main focus.
About Founder
Giuseppe Verdacchi, an Italian architect, founded PRIMO in 2008, motivated by his love of chocolate and the ethical treatment of farmers. Giuseppe was raised near the city of Perugia, which is famous for its Perugina Chocolates, and is inspired to open his own factory, producing the highest quality handcrafted chocolate possible. Primo is proud to continue its journey in creating the finest and most sustainably produced chocolate, with the trust of the community and its ethics and principles at heart, from the sourcing and testing of locally grown Cocoa beans, to working with farmers who use sustainable farming methods, to investing in research for the extraction of the most premium chocolate taste and aroma possible.
Our Process
The cocoa beans we sourced are treated very delicately and with utmost care. Roasting at very low temperatures and grinding at low speeds over long periods of time (85+ hours). This ensures that we can extract the maximum amount of flavour and aroma from the cocoa beans, giving our clients a truly unique chocolate experience.